Ol' Roy Dog Food is a ''private label'' product -- what used to be called a ''generic.'' It's a dry dog food made especially for Wal-Mart, which is the only place you can buy it, and its attributes have been extolled in not a single clever TV commercial. Ol' Roy also happens to be the top-selling dog food in America by an annual margin of at least 20 percent, according to Wal-Mart. (Presumably, the closest competitor is Pedigree Dry Food for Dogs, the top name brand by volume with almost 214,000 tons last year, according to Information Resources, a market research company. Wal-Mart does not share its data with such firms.) The story of Ol' Roy, then, is this: in the age of massive and complicated ''brand building'' efforts, a nonbrand is quietly thriving.
Ol' Roy Dog Food (Dry) - Dog Food Advisor
For this example, we will use Ol' Roy Complete Nutrition dry dog food. The manufacturer says that the food contains 57 percent carbs, 24 percent protein, and 11 percent fat. So, in this Ol' Roy dog food nutrition, there is a balance of essential nutrients.
The Ol' Roy product line includes nine dry dog foods
Smaller dogs also do well with cans of Ol' Roy canned dog food. Larger dogs can eat a mixture of kibble and soft chunks. Huge bags of dry kibble are ideal if you have a larger dog or many medium-sized pooches.
Ol' Roy Skin and Coat (Dry) - Dog Food Advisor
I switch dog food over to Ol' Roy dry dog food in the red bag. 4 large dogs on an arc-rage, keeping costs low seemed like an important idea. Within 4 days of switching over, all of our dogs have severe diarrhea. Our 2 yr old border collie who has been the picture of health all of his life has lost control of his bowel and this disgusting red slime oozes out of his behind intermittently. Not only is he dehydrated and lethargic, but he is humiliated and I am disgusted!The first sign of trouble was I got into my car one day. I had brought the food home in the floor of the backseat, and a couple of dozen moths were flying all over the car. The worms had crawled out of that bag. Then by the time I discovered them in the dog food, they had crawled all over the laundry room, and had been hatching moths for a couple of weeks. Between severe cleaning and lots of bug spray I think I have them gone now. Then when I went online to find out if others had the same problem, I found out this happens all the time, and not just with Ol Roy. I have been using this product for 6 years without trouble before and of course the first thing I thought of was to switch brands. Now I am not so sure after seeing other brands have the same problem, especially Purina. I think I will continue with this brand for now but from now on I will store the food in airtight 5 gallon buckets and check often for any signs of the moths or worms.May 19, 2010, my Chihuahua woke me up as usual. He was completely normal and well. The morning routine, I fed him Ol' Roy Cuts and Gravy, Chicken with Rice. Within minutes, he became violently ill, vomiting, staggering, and collapsed into seizure. This has never happened before! I took him immediately to the vet. His body temperature was down to 94. Once checked in at the vet, the explosive diarrhea started. Onto IV fluids and under a heat lamp. All blood work came back normal not parvo either. Vet said he seemed like he had been poisoned. I have nothing in my house toxic (besides the dog food, now I know)! He doesn't go outside. My dog didn't survive, he passed at about 1:00 p.m. the same day. Our family is devastated! My dog died within hours of consuming the food. $300 in veterinary costs, and a 12-pack of canned food ($7), and a 50-lb bag of dry food ($16). A couple of months ago, we began feeding our Shi-Tzu a small amount (heaping teaspoon) of wet dog food along with the dry to make it more palatable. We started with Beneful, but after several weeks began using Ol' Roy Healthy Mix to save money. Last week (Christmas night) we noticed that our dog started to act lethargic and was drooling heavily. Not long after she began to vomit and had uncontrollable diarrhea. She would lay on her bed with fixed eyes and labored breathing, wouldn't drink or open her mouth at all. After several hours of monitoring her and contacting the vet, she began to show signs of improvement.